Alps Ski Co is looking for new markets for both its brick and mortar retail stores and its catalog division. Alps Ski Co would most likely use a(n) base for market segmentation of its stores and a(n) base for market segmentation of its catalog division.

Alps Ski Co. offers its product in two ways: traditional brick-and-mortar physical stores and in printed catalogs. As the company is looking for new markets, it would be convenient to prioritize the geographic location of the new physical stores to determine where they are more likely to be successful and where the sales could be higher. For the printed catalogs, the geographic location for the distribution is important but it is better to prioritize consumer behavior to find out if in certain areas people prefer to take a look at what the store has available on a catalog rather than going directly to the store to make the purchase.

Alps Ski Co is looking for new markets for both its brick and mortar retail stores and its catalog division. Alps Ski Co would most likely use a(n) ______ base for market segmentation of its stores and a(n) ______ base for market segmentation of its catalog division.

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Alps Ski Co is looking for new markets for both its brick and mortar retail stores and its catalog division. Alps Ski Co would most likely use a(n) base for market segmentation of its stores and a(n) base for market segmentation of its catalog division.