Answer:
Evoked set
Explanation:
Evoked set -
It refers to the brands , which are considered to be suitable or relevant by the consumer , is referred to as the evoked set .
These brands are the one , the person might think of trying or buying , in order to get to the final decision .
It basically refers to the most appropriate choices , which the consumers is fond of using .
Hence , from the given scenario of the question ,
The correct term is evoked set .
