Answer:
positioning statement
Explanation:
Based on the information provided within the question it can be said that this is an example of a positioning statement made by Evernote. A companies positioning statement refers to a statement given that explains how the companies product or service meets the specific needs that the consumers have, as well as how it does it better than the competition. Which is what Evernote is doing by stating that they can capture moments and ideas from any device on hand.