reyesalison3230 reyesalison3230

07-02-2020
Business

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The discipline in marketing that combines databases and computer technology with marketing communications and customer service is the definition of__________________.

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BenitoMarin BenitoMarin

08-02-2020

Answer:

The correct answer is: Customer Relationship Management .

Explanation:

Customer Relationship Management (CRM) involves gathering and storing information of customers that could allow a company to determine future consumer behavior and that lets the firm personalize customer experience according to the clients' profiles. The approach uses Information Technology (IT) and good customer service practices to achieve that objective.

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