Answer:
A) The marketing research process
Explanation:
Marketing research process is the collection, analysis, and interpretation of data relating to the marketing conditions. It consist of the systematic process of planning and executing marketing objectives and also solving marketing related problems
Defining the problem, developing the research plan, collecting information, analyzing information, presenting the findings and lastly making decision.
The marketing research process is conceptualized as consisting of six steps which include problem definition, developing an approach to the problem, research design formulation, field work, data preparation and analysis, and report generation and presentation.
Marketing Research is simply known to be a type of function that connects the consumers, customers, and public to the marketer through information.
The information is used to know and define marketing opportunities and problems.
It is also used to generate, refine, and evaluate marketing actions; monitor marketing performance. It helps to improve understanding of marketing as a process.
The Marketing Research Process includes the following steps;
Step 1: Problem Definition
Step 2: Development of an Approach to the Problem
Step 3: Research Design Formulation
Step 4: Field Work or Data Collection
Step 5: Data Preparation and Analysis
Step 6: Report Preparation and Presentation.
Conclusively, Option A is the option that best describes what the statement means.
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