Jordan's mobile communications device company is conducting an industry analysis as it considers new strategies for its five-year strategic plan. the analysis reveals that recent government deregulation has reduced the barriers to entry and several start-ups are entering the industry. which of these strategies could be a part of the plan to counteract this?
a. expand into a different industry, serving a different set of customers and their needs.b. acquire the company's biggest supplier, bringing the capability of manufacturing critical component parts into the business structure.c. utilize an intensive advertising campaign to build brand loyalty.d. grow industry demand by educating consumers about the features and benefits of products in the mobile communications device industry.

Respuesta :

Answer:

utilize an intensive advertising campaign to build brand loyalty.

Explanation:

As the market is more open to new players (competitors) Jordan's mobile communication company must find a way to increase customer loyalty to their brand, preferring their product to the new players.

To achieve this intensive advertising campaign is used to build layaly to their brand.