Answer: Relationship
Explanation:
The relationship orientation is one of the type of approach that helps in understanding the various types of function in an organization for meet the desirable goals and type standards.
It basically develop the mutual trust and the commitment regarding the relationship with customers by an organization for providing the effective products and the services.
According to the given question, the relationship orientation is developing the long term goals for buying the various types of new products that should be more compatible with the existing products and the services in the market.
Therefore, Relationship is the correct answer.