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Manuel, who works for a multinational company, is often put in teams consisting of people from different cultures. Manuel finds it difficult to function in these teams because, unlike the others, he comes from a culture where building his personal "brand" is emphasized. His culture emphasizes

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The correct answer is individualism

 

Individualism is very different from selfishness. An individualistic person, is someone "anti social" who likes solitude, and prefers to be alone, read, listen to music, think and so on. That is, it is a personality characteristic.

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