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Well-known business writer, Gary Hamel, has described _____ as "the most important business issue of our time." product distribution the creation of radical innovation advertising and marketing of services product line extensions

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Answer:

Creation of radical innovation.

Explanation:

Radical innovation is one that changes the system and way of doing things and introduces a new framework of work. It tends to create new markets for products. A popular example is Netflix with their video streaming service changed the industry and put Blockbuster out of business.

Incremental innovation on the other hand adds to the already existing way of doing things.

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