Answer:
True
Explanation:
It is true that , marketing research methods are diverse , spanning a wide variety of qualitative and quantitative techniques and borrowing from disciplines such as psychology , sociology , and anthropology .
Market Research refers to gathering of the information about the product that the company wants to sale , and to know the opinion of the people about the product.
Market research helps the company in strengthening there position in the market . It also helps in reducing the investment risk .It helps the company in knowing about his strength and weakness .
It helps the company in improving its image as it focuses on the demand of the customer , which is very important in today's market .
Market research is of two type they are -
1.Qualitative
2.Quantitative
