Blue Apron delivers to your front door all the ingredients and instructions for preparing full meals for two or four people for several occasions weekly. Delivery to your home would constitute which element of the marketing mix for Blue Apron?

Blue Apron delivers to your front door all the ingredients and instructions for preparing full meals for two or four people for several occasions weekly. Delivery to your home would constitute place mix element of the marketing mix for Blue Apron.

Basically , Market mix have four elements they are -

1. Product Mix - It refers to all the decisions which are related to the product.

2. Price Mix - It refers to all the decisions which are related to the price of the product.

3. Promotion Mix - It refers to all the decisions which are related to the promotion or sale of the product.

4. Place Mix - It refers to all the decisions which are related to make the product deliver to the customer.

When the product is not deliver at the right time and at the right place to the customer ,then all other activities of the marketing mix will be of no use . Place Mix is an important element of the Marketing Mix.

Place Mix have two elements which have in distribution of the product they are -

1. Channels of distributions - It includes the people and the firm .

2. Physical distributions - It includes the transportation or warehouse.