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Tony's Pizza has been trying to directly copy the strategies of Moonlight Pies. Even though it is evident that the success of Moonlight Pies' success comes from the freshness and variety of ingredients it uses, Tony's Pizza has not been able to introduce the same types of produce into its recipes. This is because Moonlight's network of relationships with local growers, as well as its efficient supply chain, are very difficult to emulate. Which of the following barriers to imitation does this scenario best illustrate?1. path dependence2. resource mobility3. resource homogeneity4. social complexity

Respuesta :

Answer:

Which of the following barriers to imitation does this scenario best illustrate?

2. resource mobility

Explanation:

1. Path dependence

Path dependence describes a concept where companies tend to continue using a product due to it's historic preference. Path dependence is usually used in situations where that particular method is still effective and the costs associated with inventing new alternatives is very high. Companies might stick to doing something a certain way or using a specific product even if there better alternatives available.

2. Resource mobility

Resource mobility defines the accessibility of resources and the ability of that resource to be utilized by different companies. When it is difficult to gain or copy a resource from another company then the resource is not mobile.

3. Resource homogeneity

Resource homogeneity is the condition where the resources of production in a given market are similar and thus the products from various companies are similar in nature. Thus making a distinction between one product from the other is very difficult. Companies that make such products don't always have customer loyalty since the consumers always view the products as similar thus there is little to no competition.

4. Social complexity

Social complexity involves the analysis of a society in which an area under study has many parts have a complex set of arrangements and relationships.