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The chief executive of Norell, an agency that supplies businesses with temporary workers, realizes that the health care industry necessitated temporary workers as much, if not more, than goods-oriented businesses. Which of the following stages of the buying process does this illustrate?


A.
Preparation of the salesperson's presentation

B.
Evaluation of alternatives

C.
Development of specifications

D.
Recognition of a need

E.
Evaluation of the result of sales calls

Respuesta :

jepessoa

Answer:

D) Recognition of a need

Explanation:

The 5 stages of the buying process are:

  1. problem recognition (or recognition of a need): this is the first stage of the buying process. At this stage the buyer realizes that he/she has an unsatisfied need or want. The buyer will try to change his current state by satisfying his/her need.
  2. information search
  3. evaluation of alternatives
  4. purchase decision
  5. post purchase behavior

Answer:

The correct answer is letter "D": Recognition of a need.

Explanation:

In the buying process, the recognition of a need implies identifying the main problem the consumer has and evaluating what are the possible solutions to satisfy the need that causes the issue. By doing so, consumers will have a better idea of what is lacking and what are their resources to cover it.

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