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A company selling a food product had received a number of complaints about its packaging. After researching the complaints, the company switched packaging, and sales increased significantly. In marketing research terms, this type of change is best understood as____________.

Respuesta :

Answer:

Unplanned change

Explanation:

Unplanned change refers to the changes made not as per initial plans. Response to these changes are instant and not deliberated upon by the management.

In this case, company switched packaging which was not planned by the organization. This was a response to demand for change in packaging so as to boost sales. So, this change is termed as unplanned change.

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