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Excel Motor Co. succeeded in convincing adult women through advertising that their automobiles are safe, comfortable, and has off-the-road abilities. This result is an outcome of _____ positioning.

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Answer:

This result is an outcome of perceptual positioning.

Explanation:

Perceptual positioning in marketing involves creating and passing on an idea, to target customers about what a product can be used for.

This marketing style does not focus on the physical characteristics of the product.

Excel Motor Co. adopts the perceptual positioning by emphasizing safety and comfort to targeted adult women.

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