After a year in business, Tyrone hired a market research company to analyze his sales data and tell him which groups of customers were the most profitable to his firm. Tyrone will probably use the results of this research to: Define market segments
Adjust positioning strategies
Change product offerings
Adjust prices
--(answer on test: "any of these")

Respuesta :

Answer:

Adjust positioning strategies

Explanation:

Market segmentation is the act of dividing customer into smaller grouping according to there needs, age, gender and buying characteristics.

market segmentation help production companies to develop products or services according to the demand or desire from the particular target customers.

Positioning strategy is a step in Market segmentation after identifying the target customers.

The market researcher helps in identifying the market segmentation thereby selecting the target customers that are most profitable, them the result we assist Tyrone to adjust its positioning strategy to suit it target consumer better.