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Apple, known for creativity and innovation, keeps its new innovations consistent with previous product lines to maintain long-term connections with consumers. This is an example of ______ orientation.

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Answer: Relational

Explanation: Relational orientation is a term in marketing where a marketer or producer identify the need of its customers or consumers and make available products that will meet their need and help to build a good relationship with the consumers or customer. This term is used by most multinationals like Apple etc to build brand loyalty and maintain a good market share.

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