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Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process?

A. evaluative criteria
B. recollection search
C. external search
D. antecedent states
E. internal search

Respuesta :

henrydesanta

Answer:

The correct answer is E. internal search.

Explanation:

Internal search means that the customer is looking for a brand that he remembers and that he know of. This is often occurs with the memory and experiences of individual customers.

Moreover, this phenomenon shows how important branding and brand positioning in marketing to attract potential sales.

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