The Atlanta Journal-Constitution received a press release announcing a new Apple Store opening in the area. Soon after, the newspaper ran an article on the store's grand opening, with a photo of the long lines of eager customers waiting for the store to open on its first day. In this scenario, the Atlanta Journal Constitution functioned as a(n) ________.

Question

06-03-2020
Social Studies

contestada

The Atlanta Journal-Constitution received a press release announcing a new Apple Store opening in the area. Soon after, the newspaper ran an article on the store's grand opening, with a photo of the long lines of eager customers waiting for the store to open on its first day. In this scenario, the Atlanta Journal Constitution functioned as a(n) ________.

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fichoh fichoh · Answer 1 · 2020-03-10T04:16:11+01:00

Answer: implied third-party endorser

Explanation: An endorser refers to an individual, group or organization which declares public support for or approval of a particular product. Third-party endorsement refers to a campaign or announcement undertaken by a company in support of products, goods or services rendered by another organization. Third-party endorsement are usually undertaken by sponsored marketers or media outlets. Third - party marketing could boost sales and drive revenue considerabmdepending on the integrity and credibility of the third-party endorser.