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Golf Digest Companies marketing research department used focus groups, consumer diaries, purchase protocols and in-depth interviews to help their client Callaway Golf Company. These research methods are called:a.quantitative methods b.plurality methodsc.strategic research methodsd.qualitative methodse. Socratic methods

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Answer:

D. Qualitative methods

Explanation: Research methods are the various Strategic actions and techniques used to carry out a research, it can also be said to the techniques through which a researcher collect data or materials needed for the research.

Qualitative research methods are techniques used in research which involves open ended questions and Communications.

IN QUALITATIVE RESEARCH METHODS ARE SPECIFICALLY DESIGNED TO ENHANCE OPEN COMMUNICATION,IT HELPS THE RESEARCHER TO GET IN DEPTH KNOWLEDGE ABOUT THE RESEARCH AUDIENCE.

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