Answer:c. postpurchase cognitive dissonance.
Explanation:Cognitive dissonance is when the customer experiences feelings of post-purchase psychological tension or anxiety. Some companies like to engage their consumers with post-purchase communications in an effort to influence their feelings about their purchase and future purchases.
Post Purchase Cognitive Dissonance is the phrase we give to the state of unease which exists in the customer's mind after buying a product or service.
Cognitive dissonance refers to a situation involving conflicting attitudes, beliefs or behaviors. ... For example, when people smoke (behavior) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance.
