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Digitec Company has recently decided to design and manufacture a laptop that retails for under $50, in an effort to make IT available to people in places like rural Africa and rural India. This is known as which of the following types of strategy?
a. Bottom of the pyramid strategy
b. Skimming the barrel strategy
c. Cream of the crop strategy
d. Top of the peak strategy
e. Base price strategy

Respuesta :

jepessoa

Answer:

A) Bottom of the pyramid strategy

Explanation:

When a company engage in a bottom of the pyramid strategy, they will try to sell their product or service to low income segments (or poor people). In this specific case, a lot of people in India and Africa are considered poor, but the laptop that is being offered to them is also very cheap compared to other brands. This low cost strategy focuses on the large sales volumes in order to generate profit.

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