Answer:
The correct answer is letter "E": shift in generational values and preferences.
Explanation:
In marketing, drivers are all those factors that influence individuals to make a purchase. In the case, Bazooka used to package its candy with comic strips because it used to attract children who would likely end up buying the candy not necessarily for its flavor.
However, with the pass of the years, comic strips lost popularity and the digital era hit the market. Then, Bazooka changed the candy packages to quizzes and brainteasers which is related to digital content, thus, attracting children of this new generation to purchase the candy because of its presentation.
