San Diego broker Cal Abrams has avoided the technological trend of the past 20 years. Finally, he's jumped online and realized what the buzz is about: He can potentially reach MILLIONS of customers just by running one little advertisement! When he talks to his salespeople, they tell him it's not as easy as that. In California, there are regulations to follow. He's ashamed to admit it, but since he was never interested in the Internet or "that new Web thing," he's not paid much attention to these regulations, and in fact, he had forgotten all about them until his salespeople reminded him. What must Cal do if he wants to advertise on the Internet

Respuesta :

Answer:

1. Cal must first, file the Approval of Electronic Advertisement Form (AEAF), along with the appropriate filing fee, for the CalBRE’s approval. Once the approval is received, the advertising may begin. If the AEAF is not approved, he may submit a new advertisement within 30 days without paying an additional fee.

2. Cal must make sure to indicate his licensed status on his advertisements.

Explanation:

The advise to Cal will be to remember such regulations regarding e-advertisements in order to comply with the regulations or take legal expert's help and support his colleagues.

Internet advertisements will definitely lead to the boom in sales and profitability of the organisation so that they can increase their sale in the regions like California as well as San Diego.

  • Cal should seek the help of a legal expert which will also help him comply with all the necessary compliance that occur during the advertisement phase of his brokerage firm.

  • A prior approval of the advertising authority must be taken for obtaining the license to advertisement of his brokerage firm. His salesmen will definitely let him know about irregularities, if any.

  • Cal shall be advertising his product only after a prior approval regarding the same has been approved by the respective advertising authority for the same purpose.

Hence, Cal is advised to obtain approval license from advertising authority and seek legal advise by an expert for any grievances that occur in the process.

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