Answer:
The correct answer is letter "C": product attributes that consumers consider the most important.
Explanation:
Meticulous consumers tend to search for the technical features of the products they are interested in so they can make comparisons to decide which product matches their needs better. This research is important for producers and retailers to find out what product attributes consumers consider the most important. That information help companies to determine what they should focus their production so the possibilities of consumers purchasing their goods increase.
