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Adrienne was thrilled with the new design she had for neckties and posted it on the company’s website. It wasn’t long before negative comments flowed in complaining about the colors she chose and the overall design. She scrapped that design and started over. If the design had gone into production it would have been a costly mistake, and the process that prevented this from happening is known as:__________.
A. crowd-creation.
B. consumer-guided design.
C. production feedback.
D. co-creation.

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sandlee09

Answer:

D. co-creation

Explanation:

Based on the information provided within the question it can be said that the process that prevented this from happening is known as co-creation. This term refers to a product design process in which the consumers that will be using the final product are able to provide input for the product which directly affects the production process before the final product is actually mass produced.

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