In societies across the world, some sort of social stratification is present where members of the society are differentiated from others. As a toilet paper company, we will look at social class and distinctions between them in terms of consumers purchasing behaviors. In general, societies social classes are determined and formed through a combination of a few factors such as income, wealth, occupation, and education. When marketing a commodity, like toilet paper, we must understand the distinction between these social classes and adapt specific marketing strategies to capitalize on opportunities in these marketplaces.