Recall think about the way businesses try to influence consumers behavior. Make a list of all the ways businesses tried to influence you in the past 24 hours. For example, how many ads did you see?

Respuesta :

Answer: The three major influences on the consumer's decision-making processes are Situational influences, Psychological influences, and social influences. Psychological influences partly determine people's general behavior and thus influence their behavior as consumers. Primary psychological influences on consumer behavior are perception, motives, learning, attitudes, personality, and self concept, and lifestyle.

Explanation:

Businesses try to influence the consumer practices of buying of products by promoting their products by using media and advertisements.

  • Businesses try to influence the consumers by creating huge store arrangement to display their products, they use music, avail special discounts on the prices of products, make availability of one product with another, facilitating pre-trial of product to the customers, and by other ways.
  • Advertisement related to bathing soap guaranteeing moisturization of skin, shampoo claiming smoothening and shining of hair, washing powder claiming cleaning and whitening of clothes as compared to other brands, and skin lotion claiming smoothening of skin and reduction in dryness.  

Conclusion: Businesses try to influence the consumer activity by promoting the products by using advertisement, providing special offers on products and services, and offering pre-trail facilities on products.

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