Question 1
2 pts
Simon has decided to support his company's efforts to distribute
information to customers via a catalog that will be shipped to
their homes. Which of the following will Simon's company be
using if they distribute information in this way?
word-of-mouth (WOM)
O internet
sales promotion premiums
direct mail
As Simon is helping shipping catalogues to people home, he is sending to directly to their homes instead of going into a nearby shop, which saves time from them leaving their homes.
