The communication strategies that people use to influence how others view them are part of a process called Impression Management.
Explanation:
Impression management are the strategies used by the people to influence other people's perception. One of the most ordinary kind of impression management is self-presentation. People often wonder what others will think of them if they did this or wore a particular outfit or anything. For example: a girl often spend hours trying to figure out the right outfit to wear for any particular occasion, and this is mainly because she wants to present herself as beautiful and so that others compliment her looks.
People use many different types of impression management strategies to influence others perception or to impact the views of others. Some of those includes ingratiation, representation, self promotion and so on.
