REI targets individuals who love and appreciate the outdoors. It therefore appeals to customers who have a(n) _______________ as outdoor enthusiasts.

Respuesta :

Answer:  

Self concept

Explanation:

Self-concept generally deals with individuals conscious understanding as it relates to ones behaviour, abilities, and unique features. Self-concept is important because it plays a great role in how we think, feel, and act in our daily activities in life. There are various factors that can impact individuals self-concept, they are education, media, appearance, culture, abuse, relationships, gender, income and age.

People in a society do not think or act alike due to how they were brought up as a child and this may result in the relative perspective of things or ideas. For instance, what is wrong to one person may be right to the another.