Answer:
Strategy.
Explanation:
The top managers of the corporation are meeting to discuss how they will compete in their chosen markets and how they will attract and satisfy customers. These managers are discussing strategy. Strategy can be defined as the course of action which managers takes in order to achieve organizational aim and objectives and goals. It basically set the direction where organization has to move. It defines the bigger picture for the organization. It means how the organization is going to perform all of its activities, basic essence of the strategy lies in performing different activities or performing activities differently. Strategy always set the long term goals for an organization. Strategy helps an organization in integrating and synchronizing its activities and proper utilization of the resources.
