______ refers to processes that screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs. A. Selective exposure B. Selective learning C. Selective retention D. Selective attention E. Selective perception
It is a tendency not to notice and more quickly forget stimuli that creates and causes emotional discomfort and it contradicts your opinion belief system and is identified as behavior that all people tend to see or exhibit on their particular frame of reference. It can be referred to as a one-sided behavior and is also to be also an issue for the advertisers as due to the previous belief system of the people.
