Answer:
Dependent Variable .
Explanation:
GI Designs, a copper furniture manufacturer, increased the price on its copper tabletops by 20 percent for three months to see what the effect would be on its sales. The change in sales is the dependent variable in this three-month experiment. When we conduct marketing experiments, we often use the independent variables (marketing mix) such as price, product and promotion, whereas, the dependent variables are change in customer purchasing power, or sales. Here in this scenario, change in sales has to be considered. Increase in price is the independent variable which was changed, manipulated and effected by GI Designs to notice whether is there would be any change in sales number (Dependent Variable).
