Arthur has an idea. After performing a SWOT, he has identified a market that is not being served so he is planning to start a new business and introduce a new product. Arthur is a(n) ________.

The characteristics explained in the questions show the core values that must be possessed by an entrepreneur. An entrepreneur looks for gold in the dirt. He tends to look at the present market conditions, evaluate the needs of an emerging market and does his home work by performing a SWOT analysis to see if his decision to serve this market would be of benefit to him.

SWOT stands for strength, weakness, opportunities and threat.