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When Procter & Gamble is interested in improving its Ultra Tide laundry detergent, it may invite a group of age 30- to 45-year-old women to brainstorm how Ultra Tide could perform better or how its packaging could be improved or to discuss other features of the detergent. What type of research method are they using?

Respuesta :

Answer: Qualitative research method

Explanation: Qualitative research is an inductive process that focuses on uncovering meaning and understanding.

It gives a rich description of event under study. It is emergent, flexible and purposeful. It also has an understanding of subjectivity/objectivity.

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