Answer:
A. Idea generation
Explanation:
Idea generation involves creation of new ideas. In developing a new product, idea generation is very important, because a new product shoot out from ideas generated. It involves creating, developing and communicating ideas which can be in form of abstract, concrete or visual. Idea is an essential part to innovation. For development of an old work or creation of a new work or project, it centers upon idea generation capability.
Group of answer choices:
A) idea generation
B) concept testing
C) product development
D) market testing
E) product launch
Answer:
The correct answer is letter "A": idea generation .
Explanation:
The New Product Development includes eight (8) stages which are: idea generation, idea screening, concept development, and testing, market strategy development, business analysis, product development, test marketing, and commercialization.
In the beginning, the new product development starts with the idea generation that uses internal resources such as Research and Development (R&D) projects or employees in general or can be fed by external innovations by licensing patents, analyzing changes in customer patterns or finding out what competitors are doing.
