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The new GoPro Hero5 Session offers 4K video, one-button simplicity, and voice control all in a small, waterproof design at the attractively low price of $299.99, which is $100 lower than the Hero5 Black’s price. If the majority of the Session’s sales were from consumers who would have purchased the more expensive Hero5 Black, we can say that the new Session _______ the sales of the Black.

Respuesta :

Answer:

The correct answer is letter "B": cannibalized.

Explanation:

Market Cannibalization refers to a strategy companies follow by which they offer a product at first to then introduce another with improved features but at a lower price. The second product introduced tends to replace the first or is said to cannibalize the previous version.  

In some cases, organizations follow this strategy to wipe out competitors but the result could not be positive all the time.

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