According to Jeff Bezos, founder of Amazon, the _____ refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact.

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09-03-2020
Business

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According to Jeff Bezos, founder of Amazon, the _____ refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact.

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monica789412 monica789412 · Answer 1 · 2020-03-15T21:10:24+01:00

According to Jeff Bezos, founder of Amazon, the micro marketing sector refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact.

Explanation:

Micro marketing sectors are those markets that are not big enough to justify a lot of spending but are too small enough to allow for only organic and unaltered media work to run its course to market the products that need the marketing.

Markets that are too small to justify a mass media campaign, yet too large to cover using personal contact come under this category and use very innovative strategies to be covered for their promotion which is done without a budget usually.