Consumers spend little time and effort in evaluating alternatives in the purchase of soap and milk. The purchase process for such items, called __________, is virtually a habit and typifies low-involvement decision-making.

Consumers spend little time and effort in evaluating alternatives in the purchase of soap and milk. The purchase process for such items, called routine problem solving, is virtually a habit and typifies low-involvement decision-making.

Routine problem solving approach requires immediate solution to a problem because that issue has been solved or encountered too frequently and hence does not require too much thinking or consideration for a solution to be applied. For example, a mother would have purchased milk over and over and already has a preference, when faced with decision of which milk she wants to buy, she will easily settle for the brand she prefers but on the other hand if she wants to buy a computer hardware, she will spend a lot of time deciding on what to go for because there is no preformed opinion.