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2. Marketing research which seeks structured responses that can be summarized is called: A. focus group research. B. quantitative research. C. qualitative research. D. situation analysis research. E. open-ended research.

Respuesta :

Answer:

B. quantitative research.

Explanation:

Quantitive research: It is a kind of marketing research based on the numerical data collected from different sources, these data are put through statistical tools to get measurable result and can be analysed further through numerical comparision and statistical inferences. Later report is generated to conclude the result.

There are four types of quantitative research:

  • Descriptive research.
  • Correlational research.
  • Quasi experimental research.
  • Experimental research.

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