People for the Ethical Treatment of Animals used the Burger King logo with the phrase ""Murder King"" to raise awareness about animal brutality in the beef industry. This is an example of ______.

Culture jamming is a method used by most anti-consumerist social movements in initiating social change through the use of comical images or memes that stimulate the senses of people to make them question a social norm, with the sole aim of disrupting the status quo.

The above actions of the movement group, as stated in the question, is an example of culture jamming as they mimic humorously,the brand of “burger king logo” with the caption “murder king”, order to disrupt the social norms of animal brutality in the beef industry.

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Answer:

Culture jamming

Explanation:

The 'meme' Murder king was used to draw attention to the image and value the logo Burger King signified, to arouse consumers interests and curiosity about the cooperation,and to portray and sarcastically revealed the cruelty of the cooperation Burger king towards the cattle.,

It is one of the campaign tactics used by the mass media to sensitive the populace about the surreptitious act perpetuated by a cooperation.

The use of meme to undermine the company logo, was aimed to arouse the consumers' anger, displeasure shock, and disbelief towards their appalling act and to instigate the consumers for social change.