In the large city where Cassandra lives, many people are asking for her restaurant to deliver food to their offices. Her restaurant has never delivered food before but since so many people have requested this service Cassandra decides it's a good idea to do it. In a VRIO analysis, Cassandra has determined the ____ of this capability. value
Cassandra has determined her business adds value to customers and can effectively handle the opportunity and competition. Value being one of the 4 components of VRIO analysis (value, rarity, imitability& organisation).
