Creating advertising to appeal to audiences of varying personal and social characteristics, such as race, gender, and economic level, is called ______ segmentation.
Based on the information provided within the question it can be said that the term being mentioned in this scenario is known as demographic segmentation. Like mentioned in the question this term refers to dividing a market based on specific variables such as the population's age, gender and income among others.
Demographic segmentation is the most common type of market segmentation which divides the target audience to be reached out to bed on demographic factors which cuts across, gender, age, religion, race, educational background, income etc. This type of segmentation plays an important part in creating adverts that are germane and efficient in yielding the desirable results.
