Becky wants to buy a new cell phone. She asks her friends who are technologically savvy to recommend a good, lightweight phone that is easy to use. In this scenario, Becky is obtaining information using a(n) _____.

Non-marketing controlled information source is the source that is not related with promoting agency or advertisement for providing information about any particular item , product or service.These sources are not marketing about product rather give information through personal experience, public reviews, feedback etc.

According to the question,Becky is gaining information about cell phone through non-marketing controlled information source. She is receiving information from non-marketing sources like friends review about cell phones.

agrippa agrippa · Answer 2 · 2020-03-12T09:27:32+01:00

Answer:

Non marketing-controlled information source.

Explanation:

A product information source which is not associated promotion of advertising is called non marketing-controlled information source. It includes public sources, personal sources and personal experiences. Report studies, consumer reviews and family opinion are examples of non marketing controlled information source.

Becky is also getting the information about the product from her friends, it doesn't include any of the marketing channels utilised by the smartphone companies.