Answer:
Evaluative Criteria.
Explanation:
Evaluative criteria are the phenomenon or the state in marketing, in which when a customer decides to buy a certain product but ends up buying something different. The factors that may change the mind of the buyer could be quality, price, and features.
This strategy is used by the policy analyst as a marketing strategy to attract customers. Five areas needed to be assessed for knowing the possible interventions by the analyst: relevance, efficiency, effectiveness, impact, and sustainability.
So, the correct answer is the evaluative criteria.