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When a person says "I contributed to the American Red Cross because it really helps people in need" or "He tried to persuade me to buy an LED rather than a 3D TV because he'd make a bigger commission," they are providing examples of ________ in action.

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frenchluv38

Answer:

The answer is C. ) attribution theory.

Hope this helps!

sholanejo

Question Options:

A) self-perception theory

B) cognitive dissonance theory

C) attribution theory

D) buyer intention theory

E) attitude theory

Answer: ATTRIBUTION THEORY.

Attribution theory can be defined as any theory attempting to explain the process by which individuals explain the causes of behaviour and events. It examines what information is gathered and how it is combined to form a causal judgment. These causes can either be internal or external.

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