This question is missing the options. I've found the complete question online. It is as follows:
Natalia has been using the skin care products of a popular brand since her adolescence. However, she reads in a health magazine that the products of this brand cause skin cancer. She ignores the article as a mere propaganda against the brand. Nonetheless, the next time she goes to the market to purchase sunscreen lotion, she opts for a new brand. In the context of persuasion, this scenario exemplifies ________.
a) the sleeper effect
b) the modality effect
c) the fading affect bias
d) the lowball technique
Answer:
The correct option is letter a) the sleeper effect.
Explanation:
In persuasion, the sleeper effect refers to a phenomenon in which an originally ignored or discounted message becomes more persuasive over time. It is a delayed increase in the impact of the message. That is what happens to Natalia. She does not care for the article at first but, as time goes by, the message's impact becomes stronger. She ends up persuaded to buy a different product.
