Answer:
Explanation:
vertical integration is type of expansion in business buy acquiring supplier or buyer in a supply chain. there are two types of integration
1.backward means entering into customers market by buying any customer business
2.forward means entering into suppliers market
Advantage of vertical integration
The manufacturing company will be able to control on its supply and will not face the problem of shortage of supply.
Disadvantage of vertical integration
The quality of goods might be poor and management may be inefficient because they are sure that their products will be purchased by its associated entity in supply chain.