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Gadgetbug, an electronic gadgets company, has established itself as one of the industry leaders. The company has been facing competition from new entrants. The new entrants offer gadgets in different colors, with compelling artwork embossed on the cases. Seeing the interest in this market, Gadgetbug introduced its own range of uniquely designed gadgets. In this scenario, Gadgetbug's attempt to cater to the different segments of customers to deter competition demonstrates: a. price signaling. b. product proliferation. c. a harvest strategy. d. a limit price strategy. e. diseconomies of scale.

Respuesta :

Answer:

b. product proliferation

Explanation:

Product proliferation refers to the production of different types of similar products by a company, in order to capture or increase its market share, as the variations of the products caters for the needs of different segments of customers. This products can vary in size, color, design etc. It is an effective diversifying strategy that a company can employ to remain in competition in a market.